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Fear Is the Key to Convincing Residents to Evacuate before a Storm

By   /  May 4, 2021  /  Comments Off on Fear Is the Key to Convincing Residents to Evacuate before a Storm

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Emergency officials have long pondered how to convince the public to follow evacuation orders.

Now they have an answer.

Use fear.

Bombard the public with images of blazing wildfires and crashing waves.

Warn that people who stay home will have no electricity, water or emergency rescue.

Remind everyone of the most recent disaster to hit their community—and how miserable it was.

“People want to see visual images of danger. They’d like to see the fire coming over the ridge before they take action,” said Carol Freeman, a senior preparedness analyst at Argonne National Laboratory’s National Preparedness Analytics Center.

Assigned by the Federal Emergency Management Agency, Freeman and a team of Argonne researchers analyzed…



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