According to Google’s definition, a testimonial is ‘a formal statement testifying to someone’s character and qualifications’.
When thinking about testimonials for businesses or products, these will very often come from customers who have had a good experience with you. They differ from reviews in the sense that they are usually more in-depth and give a comprehensive insight into how they worked with you, and the results that the customer had as a result of your product or service.
Below, we explore why testimonials are important, and the ways you can generate them for your business.
Why are testimonials important?
Testimonials are a highly effective way of showing that your product or service really…