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Rolex Accounts for 25% of the Swiss Watch Industry’s Annual Turnover – Robb Report

By   /  March 13, 2021  /  Comments Off on Rolex Accounts for 25% of the Swiss Watch Industry’s Annual Turnover – Robb Report

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Rolex might not need its crown to know that it’s the king of the Swiss watch industry. According to new data compiled by WatchPro, the iconic Geneva maker accounted for one-quarter of the industry’s total turnover in 2020.

Rolex generated approximately $8.5 billion (CHF 8 billion) in retail sales last year, a figure that means it holds approximately 24.9 percent of the global market for Swiss watches, compared to 22 percent in 2019.

This gain in market share is nothing short of impressive considering it occurred during a global pandemic—especially during a year when Rolex reportedly dropped its production by 19 percent (140,000 watches) and released just 810,000 timepieces last year. This resulted in Rolex’s annual…



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